How do I create a WhatsApp message template and send it to Meta for approval?

On the official connection you can only start a conversation with a customer, or message them more than 24 hours after their last message, with a Meta-approved template.

Steps

1. Open Marketing → Templates → Custom templates (/panel/v2/custom/templates) and click Create template.
2. Type the template name, choose the language and category, write the text and add buttons if you want.
3. Choose the category carefully: UTILITY for notices about the customer's order or account, MARKETING for offers and promotion, and AUTHENTICATION for verification codes.
4. Save, then click Sync to Meta on the template page to send it for review.

Your number must be connected officially before syncing. If you created templates in Meta directly, import them from WhatsApp templates with Sync from Meta.

What happens next?

Meta reviews the template, usually within minutes to hours. Once approved it appears in the template picker when you create a bulk campaign. If it does not show, click Sync from Meta. If it is rejected, edit the text (especially the category and promotional wording) and sync again.